ICICI Bank: The ‘Campus Power’ offers a host of banking as well as value-added features for students, parents and institutes:


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ICICI Bank today announced the launch of a digital platform to meet the needs of students seeking higher education in India and abroad. Named as ‘Campus Power’, this one-stop platform caters to the diverse needs of the entire student ecosystem including students, parents and institutions. It provides both banking and value-added solutions at one place, eliminating the need for the student ecosystem to engage with multiple stakeholders. It is available to anyone including customers of other banks.

A first of its kind initiative, ‘Campus Power’ lets users find financial products matching their needs ranging from bank accounts including overseas accounts, education loans and its tax benefits, forex solutions, payment solutions, cards, other loans and investments Helps to install. , In addition, the platform provides information on several value-added services related to higher studies in India and abroad including Canada, UK, Germany, USA and Australia. The empaneled partners provide value added services on courses/universities, destinations, admission counselling, exam preparation, overseas accommodation and travel assistance.

Speaking at the launch, Sudipta Roy, Head – Unsecured Asset, ICICI Bank “At ICICI Bank, we believe in customer centricity and strive to continuously enhance our offerings with the evolving market requirements. We have taken an in-depth look at the education lifecycle to understand the diverse needs of students at different stages of their lives. We have learned from our research that students, their parents and institutions are faced with the challenge of interacting with multiple stakeholders to resolve the issues related to their higher studies. This becomes important with the increasing number of students pursuing higher studies in India and abroad. Hence, we have decided to launch ‘Campus Power’ to bring all education related services under one umbrella.

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We are launching ‘Campus Power’ just before the start of the autumn season overseas and the start of the next academic year in India. The initiative complements the student ecosystem by providing digital, personalized and comprehensive solutions. We believe that the benefits of our products and services should be available to all students and their parents, irrespective of whether they are ICICI Bank customers or not. With this launch, we aim to provide a holistic experience to the students and their parents and help them fulfill their dreams.”

To complement the digital efforts, ICICI Bank is setting up dedicated branches for the student ecosystem. The first branch has been set up at IIT Kanpur and seven more will be added to the campuses of top premier institutes across the country. These full-service branches have multi-functional teams with rich expertise to efficiently cater to the entire student ecosystem.

‘Campus Power’ provides banking as well as value added features for students, parents and institutions:

It provides 360 degree curated solutions to students who are willing to go for higher studies in India and abroad. Services include funding education, assistance with locating courses and universities, helping students prepare themselves for tests, offering debit/credit cards, and creating an overseas student account.

To aid in the child’s education journey, ‘Campus Power’ provides education loan and remittance services to parents. Apart from this, they have other solutions in terms of savings accounts, investment products, travel and health insurance.

It provides institutions and international schools with various products and services under one umbrella to meet all financial needs including financing, payment, collection, investment and insurance.

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