CredAvenue, a debt marketplace in India, has rebranded itself as UB. According to the press release, the new brand reflects the company’s long-term ambition to be omnipresent for the lending ecosystem.
According to the company, the new brand will be reflected in every customer touchpoint through its website, social media handles and an overhaul spanning existing product lines.
Currently, the company has five verticals – ubilones, a corporate credit marketplace for enterprises and banks; YubiCo.Lend, a co-lending platform; YubiInvest: A fixed income investment platform for bond issuance and investment for institutional and retail investors; ubFlow: A supply chain finance platform that provides trade financing to lenders and corporates; and YubiPools, which provides end-to-end securitization management systems for banks and NBFCs.
Gaurav Kumar, Founder and CEO, UB said, “This is an exciting transformation and a solid foundation for the ever-evolving nature of our business. UB represents the beginning of our global ambitions as we prepare to launch our first international office in the UAE, successfully debuting in the MENA region. Another reason for the brand identity change stems from our interactions with customers and other stakeholders about how technological integration is one of the major impediments to the progress of digital finance due to data security concerns surrounding financial information. We aim to bridge this trust deficit, and in this effort to humanize the brand, we are confident of further building our platform, which thrives on new opportunities for people and businesses alike.”
Talking about the rebranding programme, Karanpreet Bindra, Chief Marketing Officer, UB said, “We aim to establish ourselves as a capable institution to win the trust of the larger business community. As we expanded our product offerings organically and organically, we understood the need for a simple brand architecture that reflects our long-term vision. With UB, we are reiterating our brand principles of exercising the freedom to collaborate while demonstrating utmost transparency and equity. We stand by our brand promise as we continue the journey of consolidating and unlocking the true power of credit in India and beyond.”