Singapore-based Creative Technology, one of the world’s largest manufacturers and sellers of personal digital entertainment equipment, is making its debut in the Indian market with its affordable, Dolby Atmos surround sound soundbar, the Stage 360.
The hugely popular Stage 360 is the latest addition to Creative’s Stage series, and is revolutionizing the surround sound equipment ecosystem. Soundbar, available now, gives users atmospheric simulation of real life in the comfort of their homes. It also offers multiple connectivity options, making it easy to integrate with existing devices at your home.
powered by technology
The Stage 360 is equipped with Dolby Atmos, a Dolby Laboratories audio technology that delivers 3D surround sound. This creates an immersive experience with cinema-grade and lifelike audio, and enables playback of audio content that demands more realistic environments and sound staging such as music concerts or virtual reality experiences. When paired with an A/V receiver, this soundbar becomes the perfect home theater system.
“The Dolby Atmos system uses height, width, and depth to create a more immersive audio experience with three-dimensional sound intensity. This works in two ways: It creates a more realistic audio environment by placing sounds from different directions on the same speaker.” can create, or it can create a more immersive experience by creating multiple sound channels placed around the audience,” explains one creative executive.
With the Stage 360, the user gets a variety of wired and wireless connectivity options including Bluetooth® 5.0, HDMI ARC, HDMI 2.0 x 2 and Optical-in. It provides a seamless user experience to both mobile and stationary users, allowing them to connect without any hassle.
But that’s not all – Stage 360 takes connectivity to a whole new level by offering users the option to stream their favorite content directly from Netflix, Apple TV+, Disney+, HBO Max, and more. With Bluetooth connectivity, users will be able to stream music directly from their phone, tablet or laptop, sitting at a distance in an isolated part of their home.
All-new, custom-tuned racetrack drivers, as well as a dedicated long-throw subwoofer with a high excursion driver, are provided with the Creative Stage 360, providing deep bass output while enhancing your overall entertainment experience .
empowered with aesthetics
As its name suggests, aesthetics are essential for creatives. Like best-in-class technology, the Stage 360 has an eye-catching style and definition. The streamlined design and sturdy construction of the soundbar, when connected to a television via an HDMI ARC cable, complement the decor of the living space while eliminating cable clutter. This is the perfect minimalist soundbar for your living room.
“We invest heavily in aesthetics, which is essential to us as a company. We also believe in investing in product design and research and development. We have always thought of products as art and technology projects, in which technology and art are essential elements. It is not just about making sure the technology is effective but also about creating a beautiful product that people will want to use,” a creative technology executive in India told this publication.
The Stage 360 doesn’t take up valuable space in your living room – the soundbar is just 56.5cm / 22.2″ wide. Despite its compact size, it’s powerful enough for high-duty performance. The tower-shaped subwoofer measures 115 x 250 x 422 mm / 4.5 x 9.8 x 16.6 in.
according to tradition
Stage 360 derives from Creative’s rich legacy of being the leading driver in the audio technology and innovation space. The company was founded in 1981 by Sim Wong Hu, a Singaporean inventor and billionaire entrepreneur who was a manufacturer of Sound Blaster audio cards.
Before the multimedia PC revolution of 1991, PCs had no sound. The Sound Blaster sound card, which he created in 1989, became the de facto audio standard for PCs. In more than 30 years, over 400 million units of the Sound Blaster have been sold.
“Creative is always at the cutting edge of audio technologies across a broad spectrum of products. We provide digital entertainment with innovative audio solutions including premium wireless speakers, wireless headphones, headphone amplifiers and digital audio converters, and next-generation audiophile-grade home entertainment. system,” the company says.
Creatives have a long list of innovations to their name. For example, in 2016, it introduced the X-Fi Sonic Carrier, a state-of-the-art high-resolution audio and video delivery system for home entertainment, often referred to as the ‘future of audio’.
Creative launched a game-changing technology for headphones in 2018 called Super X-Fi Headphone Holography. The unique feature of Super X-Fi is that it creates a custom audio profile using artificial intelligence based on an individual’s unique anthropometry. Computational audio is used in the headphones to simulate the multi-speaker studio listening experience, mimicking the same original depth, detail, realism and detail as a studio.
Creative Technology’s SXFI CARRIER, which comes with built-in Super X-Fi® headphone holography, is also available in the Indian market. Jointly developed by Creative and Dolby Laboratories, this 15.2 Sonic brings the best of the carrier but at a fraction of the price.
This innovative technology has won many awards around the world. These include 23 Best of Show Recognitions at CES 2019-2020.
Continuing with this solid legacy, Stage 360 has also created a mark for creatives. It was recently awarded the Silver Award in the Cowcottland and made it to Tech Advisor’s Best Audio Soundbar list as ‘Best Budget Soundbar’.
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